North Florida Bicycle Club PSA
My partners Miranda Lee, Chris Ford, and I were given the task of creating a 30 second television public service announcement promoting helmet safety for bikers in the Jacksonville area. This project caused me to grow in the areas of preproduction planning and visualizing an edit in real time while shooting. We shot the scenes for the ending, multiple times because it was vital that the edited shots match up correctly based on timing. In addition, I shot on a Steadicam in order to reduce the motion while walking next to the bikers.